Love's a Little Cover, Beachy


Menley & James Laboratories, the proprietary drug division of Smith Kline & French produced the “Love” line of cosmetics from 1969 through 1980. This product, Love’s “A Little Cover” makeup, claimed to add “just an all-over color glow” while letting “your skin shine through.” Love was propelled to popularity through the advertising campaign of Wells, Rich, Green. Love products sought to appeal to young women who were style leaders and trendsetters. The tagline “This is the way Love is in 1969” was intended to appeal to a new generation of consumers, and the product name and package design reflected the youth culture of the 1970s.

Date Made: 1969-1980

Maker: Menley and James

Location: Currently not on view

Place Made: United States: Pennsylvania, Philadelphia

See more items in: Medicine and Science: Medicine, Health & Medicine, Beauty and Health, Beauty and Hygiene Products: Make-up


Exhibition Location:

Credit Line: Gift of Robert J. Locurto

Data Source: National Museum of American History

Id Number: 1981.0219.018Accession Number: 1981.0219Catalog Number: 1981.0219.018

Object Name: cosmeticmake-upOther Terms: Cosmetics; Patent Medicines; Drugs; Liquid

Measurements: overall: 3 1/2 in x 1 1/2 in; 8.89 cm x 3.81 cm


Record Id: nmah_719904

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