Early Maidenform Bra


This pink Maiden Form brassiere from the early 1930s reflects a shift from flat-chested to more ‘natural’ styles in women’s fashion. New York dressmakers Enid Bissett and Ida Rosenthal began selling brassieres in the early 1920s that gathered in the front to create pockets and support women’s breasts individually. Their bras soon became more popular than their dresses, and Enid and Ida began to manufacture them on a larger scale. The name of their company, Maiden Form, stood in direct contrast to the popular Boyshform brand of binders many women had been wearing to achieve the flat-chested look.

Date Made: 1925-1930

Maker: Maidenform

Location: Currently on loan

Place Made: United States: New York, New York City

See more items in: Home and Community Life: Costume, Clothing & Accessories, American Enterprise


Exhibition Location:

Credit Line: Gift of Maidenform, Inc.

Data Source: National Museum of American History

Id Number: 1998.0040.001Patent Number: 1,648,464Accession Number: 1998.0040Catalog Number: 1998.0040.1

Object Name: brassiereObject Type: UnderwearWomanBrassiereUpper Body

Physical Description: cotton (overall material)silk (overall material)Measurements: end to end: 29 in; 73.66 cm

Guid: http://n2t.net/ark:/65665/ng49ca746a5-9c3b-704b-e053-15f76fa0b4fa

Record Id: nmah_741616

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