Frazer Radiator Emblem


This radiator emblem belonged to a Frazer automobile, the line of cars built by the Kasier-Frazer Corporation of Willow Run, Michigan from 1946-1951 that came in a variety of models. The emblem represents the Scottish clan Fraser (Frazer) coat of arms. The blazon of arms is Quarterly, 1st and 4th Azure, three fraises Argent, 2nd and 3rd Gules, three antique crowns. In layman’s terms, the radiator emblem has a shield in four sections with three white flowers on a blue field in the upper left and lower right, and three red crowns on a silver field on the upper right and lower left. The crest of the coat-of-arms is a left facing buck’s head, with the motto “Je Suis Pret” (I am ready) on a banner at the bottom.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation


Exhibition Location:

Data Source: National Museum of American History

Id Number: TR.325528.263Accession Number: 260303Catalog Number: 325528.263

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile


Record Id: nmah_840096

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