DeSoto Radiator Emblem


This radiator emblem belonged to the De Soto brand of cars that were produced by Chrysler from 1928 until 1961. The brand was named after 16th century Spanish explorer Hernando De Soto, credited as being the first modern European to cross the Mississippi River. De Soto’s helmeted visage appeared on many radiator emblems or hood ornaments on the De Soto line. This radiator emblem merely reads De Soto above a coat of arms. The emblem is a stylized version of the traditional Soto heraldry, the coat of arms is quartered, with eagles on the first and fourth, three locks in the second, and two locks in the third.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation


Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.070Accession Number: 260303Catalog Number: 325528.070

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile


Record Id: nmah_840097

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