Read Motor Company Radiator Emblem


This radiator emblem belonged to the five-seat touring car produced by the Read Motor Company of Detroit, Michigan from 1913 until 1914. Only a single model was produced by Read during its year of operation, the four cylinder touring car that sold for $850. This circular blue emblem has “Read/’30’” in silver lettering in the center, and the rim has silver lettering that reads “READ MOTOR CAR COMPAY/DETROIT, MICH. U.S.A.”

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation


Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.200Accession Number: 260303Catalog Number: 325528.200

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile


Record Id: nmah_840109

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.