Bay State Radiator Emblem


This radiator emblem belonged to a Bay State automobile that was manufactured by the R. H. Long Company of Framingham, Massachusetts from 1922 until 1924. The Bay State automobile had an aluminum body, with an engine manufactured by Continental, and was sold in coupe ($2400), sedan ($2500), and touring models ($1800). The heart-shaped emblem has a blue background with a silver shield in the center that reads “R. H. LONG/COMPANY.” Layered above the shield is a white banner that reads “BAY STATE” in blue.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation


Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.022Accession Number: 260303Catalog Number: 325528.022

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile


Record Id: nmah_840116

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