Studebaker “Rockne” Radiator Emblem

Description:

This radiator emblem belonged to a Rockne brand automobile that was manufactured by the Studebaker Corporation from 1932-1933. In 1931 Studebaker announced that Notre Dame football coach Knute Rockne was going to become a sales promotion manager for Studebaker during his off-time from coaching. When Rockne died in 1931, his name was attached to the budget Studebaker automobile. The Rockne sold from $585 to $740 depending on the body style, with about 23,000 models produced during its year of manufacture. The emblem reads “Studebaker/Rockne.”

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation

Exhibition:

Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.207Accession Number: 260303Catalog Number: 325528.207

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile

Guid: http://n2t.net/ark:/65665/ng49ca746a6-7f8e-704b-e053-15f76fa0b4fa

Record Id: nmah_840303

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.