American Simplex Radiator Emblem

Description:

This radiator emblem belonged to an American Simplex vehicle that was manufactured by the Simplex Motor Car Company of Mishawaka, Indiana from 1906 until 1910. The Simplex Company in New York necessitated a name change to Amplex in 1910, and the company ceased operation in 1913. The oval metal emblem is inscribed “American/Simplex” in script.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation

Exhibition:

Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.012Accession Number: 260303Catalog Number: 325528.012

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile

Guid: http://n2t.net/ark:/65665/ng49ca746a6-728a-704b-e053-15f76fa0b4fa

Record Id: nmah_840332

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