King Motor Car Company Radiator Emblem


Although the King was named after its founder, Charles B. King, with prices ranging from $1,400 to $4,235, this was not a car for the average citizen. This radiator emblem was produced between 1911 and 1923 when the King was produced in Detroit, Michigan. The golden emblem has a decorated crown at the top and the large letters “KING” in the center. At the top of emblem is the raised text “KING MOTOR CAR Co.” and at the bottom It reads “The Car of No Regret/DETROIT MICH.”

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation


Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.136Accession Number: 260303Catalog Number: 325528.136

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile


Record Id: nmah_840434

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.