Elcar Radiator Emblem

Description:

William and George Pratt of Elkhart, Indiana had owned the Elkhart Carriage & Harness Manufacturing Company since 1888 before producing their first automobile, the Pratt-Elkhart in 1909. In 1916 the company reorganized as the Elkhart Carriage & Motor Car Company and began producing the Elcar. In 1921 the Pratts sold the company, which was reorganized as the Elcar Motor Company to continue producing the Elcar. The stock market crash in 1931 was a death knell for many auto companies, including Elcar. The emblem has a white and blue rectangle framing a white “ELCAR” on a light blue background. The rim of the emblem reads “ELKHART CARRIAGE & MOTOR CAR CO./ELCAR/ELKHART, INDIANA, U.S.A.” The attribution to the Elkhart Carriage & Motor Car Company places its date between 1916 and 1921.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation

Exhibition:

Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.091Accession Number: 260303Catalog Number: 325528.091

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile

Guid: http://n2t.net/ark:/65665/ng49ca746a6-743c-704b-e053-15f76fa0b4fa

Record Id: nmah_840456

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