Oakland Motor Car Company Radiator Emblem


This radiator emblem belonged to an Oakland automobile that was manufactured by General Motors in Pontiac, Michigan from 1907 until 1931. Oakland operated as a mid-level vehicle in the General Motors lineup, not as fancy as the Chevrolet but more impressive than the Buick. The Pontiac, introduced in 1926, gradually took the mid-level price point from Oakland, and production ceased in 1931. This oval emblem has a silver rim, a white middle that reads “OAKLAND” in blue, and a blue upper and lower, with the lower reading “REG.U.S.PAT.OFF.” in silver.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation


Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.177Accession Number: 260303Catalog Number: 325528.177

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile

Guid: http://n2t.net/ark:/65665/ng49ca746a6-6054-704b-e053-15f76fa0b4fa

Record Id: nmah_840464

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