Chrysler Radiator Emblem

Description:

Walter P. Chrysler worked for Buick and Willys before acquiring the Maxwell-Chalmers Company in 1923 that would become the Chrysler Corporation in 1924. Chrysler had immediate success producing well-engineered cars for an affordable $1,500. In 1928 Chrysler took over Dodge and began offering models in different price brackets. He eventually expanded his company to rival Ford and General Motors. This radiator emblem belonged to an early 1930s Chrysler vehicle. The emblem is in Chrysler’s “ribbon” logo in gold with a red background.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation

Exhibition:

Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.050Accession Number: 260303Catalog Number: 325528.050

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile

Guid: http://n2t.net/ark:/65665/ng49ca746a6-647a-704b-e053-15f76fa0b4fa

Record Id: nmah_840476

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