REO Radiator Emblem


This radiator emblem belonged to an REO Flying Cloud automobile manufactured by REO in Lansing, Michigan around 1927. This vehicle takes its name from the initials of its founder, Ransom Eli Olds, who left Oldsmobile in 1905 to start his new company. REO made a variety of cars, which were steady sellers up through the Depression. Although the last private car was manufactured in 1936, trucks and buses were made sporadically through the 1950s as a division of White. This circular, winged emblem has a red center with the white initials “REO” overlaid in the middle.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation


Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.204Accession Number: 260303Catalog Number: 325528.204

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road


Record Id: nmah_840976

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.