Viking Bicycle Pin

Description:

The Union Manufacturing Company of Toledo, Ohio produced this souvenir pin for Viking Bicycles between 1896 and 1898. In 1898, the Union Manufacturing Company split of its bicycle manufacturing concerns into the Viking Manufacturing Co. The cycles were produced until 1899, when the American Bicycle Company monopolized the market and forced many smaller companies out of business.

Bicycling boomed in popularity in the United States during the 1890s when the invention of the “safety” bicycle replaced the dangerous high-wheeler. The National Cycle Board of Trade held the largest annual exhibitions in New York and Chicago between 1893 and 1897. At these cycle shows manufacturers attempted to capitalize on the bicycle boom with exhibitions of their products to both the public and bicycle agents from other cities. At shows like these, manufacturers advertised their wares with pins and buttons made of tin and celluloid—cheap materials easily mass manufactured into trinkets and souvenirs. The Chicago Tribune’s account of the 1896 Chicago show speaks to the ubiquity of these kind of souvenirs. “Every visitor seems to have a desire to cherish its memory through some kind of a souvenir . . . anyone who does not look like a walking sign board is a rarity and every exhibiter goes after him and every available buttonhole has some kind of button in it, and stick pins are thrust at him from all sides.”