Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Kershaw brand apple crate label was used by the Kershaw Fruit and Cold Storage Company of Yakima, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label has a blue background with a central representation of an apple.
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