Nielsen TV Viewing Diary, 1977
Nielsen TV Viewing Diary, 1977
Usage conditions apply
- Description
- This TV viewing diary was part of the Nielson Company system for gathering information from households about media listening and viewing habits from 1949 until the early 1970s. The data gleaned from sample homes enabled campaign pollsters to track viewing patterns during candidates’ television appearances and to refine schedules of paid political advertising.
- Object Name
- Diary, Television Viewing
- date made
- 1977
- Physical Description
- paper (overall material)
- white, red, black (overall color)
- Measurements
- overall: 5 3/4 in x 7 in; 14.605 cm x 17.78 cm
- ID Number
- 1988.0825.09
- catalog number
- 1988.0825.09
- accession number
- 1988.0825
- Credit Line
- Nielsen Media Research
- subject
- Television broadcasts
- Television
- See more items in
- Political and Military History: Political History, General History Collection
- Government, Politics, and Reform
- American Democracy: A Great Leap of Faith
- Exhibition
- American Democracy
- Exhibition Location
- National Museum of American History
- Data Source
- National Museum of American History
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