Genora 135 Oral Contraceptive

Genora 1/35 Oral Contraceptive

<< >>
Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Rugby Laboratories, Inc. of Rockville Centre, New York, produced this Genora 1/35 brand oral contraceptive around 1987. The 21-pill blister pack is contained inside a clamshell-shaped plastic compact case. The packaging contains a pamphlet with illustrations of various women with the claim “manufactured with 25 years of norethindron/estrogen combinations experience.” Another insert touts the low cost of Genora as compared to the brand-name Ortho-Novum.
Currently not on view
date made
ca 1987
Rugby Laboratories, Inc.
place made
United States: New York, Rockville Centre
Physical Description
foil (blister pack material)
cardboard (box material)
paper (folder, sheets material)
plastic (compact dispenser material)
plastic (blister pack material)
norethindrone, 1 mg (drug active ingredients)
ethinyl estradiol, 0.035 mg (drug active ingredients)
overall: 2.2 cm x 17.3 cm x 24.8 cm; 7/8 in x 6 13/16 in x 9 3/4 in
overall: 1 in x 7 in x 9 7/8 in; 2.54 cm x 17.78 cm x 25.0825 cm
ID Number
catalog number
accession number
Credit Line
Gift of Gladys Abell Johnson
Birth Control/Contraception
Women's Health
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History


Add a comment about this object