Bel-air Frozen Orange Juice Can
Bel-air Frozen Orange Juice Can
Usage conditions apply
- Description
- In 1939, Walter Landor arrived in the United States to help install the British training pavilion at the New York World’s Fair. At twenty-six years old, Landor had left his home in Germany to study art and design in Britain, where he became the youngest Fellow of the Royal Society of Industrial Artists. With whispers of war circulating around Europe, Landor decided to stay in the United States and travelled to the West Coast in search of design work. In 1941, Landor and his new wife Josephine Martinelli founded Walter Landor and Associates (today Landor) in their San Francisco apartment. The company specialized in packaging and label design for a number of iconic brands ranging from Marlboro cigarettes to Aunt Jemima to Sara Lee. As the company expanded, Landor’s base of operations moved from his home through several locations until it settled in 1962 on the Klamath, a docked ferryboat in the San Francisco Bay that would become an iconic part of Landor’s own brand.
- Safeway as a company has its roots in Idaho. Begun in 1915, the company expanded over the years, merging his chain of grocery stores Skaggs with Safeway (formerly Selig) stores. Throughout the century, Safeway continued to absorb other grocery chains including Vons (Southern California and Nevada), Randals, Tom Thumbs (both in Texas), and Carrs (Alaska).
- Safeway previously held a number of private brands specializing in different food products. It has since consolidated the majority of them, including Bel-Air, which focused on frozen fruits and vegetables. Landor redesigned packaging for several of Safeway’s private brands before their replacement with the larger Safeway brand.
- Location
- Currently not on view
- Object Name
- Can
- juice can
- Physical Description
- metal, steel (overall material)
- Measurements
- average spatial: 12.2 cm x 6.8 cm; x 4 13/16 in x 2 11/16 in
- ID Number
- 1993.0543.01
- catalog number
- 1993.0543.01
- accession number
- 1993.0543
- Credit Line
- Gift of Lewis G. Lowe
- See more items in
- Work and Industry: Occupations
- Data Source
- National Museum of American History
Nominate this object for photography.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.
If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.
Note: Comment submission is temporarily unavailable while we make improvements to the site. We apologize for the interruption. If you have a question relating to the museum's collections, please first check our Collections FAQ. If you require a personal response, please use our Contact page.
