Pencil Sketches of the California Raisins

Pencil Sketches of the California Raisins

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Description (Brief)
Sixteen original pencil sketches used in the California Raisins advertising campaign, circa 1986 to 1991. Four drawings feature the California Raisins characters, eleven are the storyboard for “The Robot” television commercial, and one is a large sheet with multiple sketches of the California Raisins characters with corrections in red ink. The clay-animated California Raisin television commercial series, produced by Will Vinton Productions for the Raisin Growers Association, was a spoof on rhythm and blues groups of the 1960s and 1970s with their highly choreographed stage acts. Marvin Gaye’s hit song, “Heard it Through the Grapevine,” was the theme song for the campaign.
Location
Currently not on view
Object Name
Sketches
Date made
1986 - 1991
user
California Raisins Advisory Board
maker
Will Vinton Productions
place made
United States: Oregon, Portland
Physical Description
paper (overall material)
ink (overall material)
graphite (overall material)
Measurements
overall: 28 cm x 21.5 cm; 11 1/32 in x 8 15/32 in
overall: 35.5 cm x 43 cm; 13 31/32 in x 16 15/16 in
ID Number
1991.3182.20
catalog number
1991.3182.20
nonaccession number
1991.3182
Credit Line
Will Vinton Productions
subject
Motion Pictures
Animation
Consumerism
Food Culture
Music
Blacks
African American
See more items in
Cultural and Community Life: Entertainment
Advertising
Data Source
National Museum of American History
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