Pamphlet, The Hustler, a Publication of National Cash Register Company

Pamphlet, The Hustler, a Publication of National Cash Register Company

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In 1884, John H. Patterson bought control of a fledgling cash register manufacturer in Dayton, Ohio, and changed the name of the firm to National Cash Register Company. He rapidly set out to improve sales, establishing publications for NCR salesmen and customers. One of the first was called The Hustler. This is the November, 1893, issue of the title (volume 9, #84). The cover shows Bedouin coffee sellers at the Columbian Exposition, a world’s fair held in Chicago that year. In the center of the image is a large brass NCR cash register. The issue also includes two pages answering shop keepers objections to cash registers; a two-page listing of NCR cash register purchasers in October, 1893; an advertisement for NCR products on the back page; and an endorsement from world’s fair organizers reporting that the 650 cash registers in use at the fair were performing well.
The paper was received with an NCR credit register (1987.0751.01), a hinged parallel rule (1987.0751.02), and business cards for two NCR sales representatives (1987.0751.04). The credit register was made twenty years after the publication of this issue of The Hustler.
Currently not on view
Object Name
date made
National Cash Register Company
place made
United States: Ohio, Dayton
owner, prior
United States: Ohio, Cleveland Heights
Physical Description
paper (overall material)
overall: 26.5 cm x 33.5 cm; 10 7/16 in x 13 3/16 in
ID Number
accession number
catalog number
See more items in
Medicine and Science: Mathematics
Cash and Credit Registers
Data Source
National Museum of American History
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