Levlen 28 Oral Contraceptives
Levlen 28 Oral Contraceptives
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- Description (Brief)
- The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
- Berlex Laboratories, a subsidiary of Wyeth Laboratories Inc. in Wayne, New Jersey, produced this Levlen 28 brand oral contraceptive around 1997. The object consists of a white paper box containing a physician’s sample of Levlen 28 with two user information leaflets. Levlen 28 came in Wyeth’s patented Slidecase dispenser. The monthly dosage consists of 21 orange hormonal pills and 7 pink inert pills.
- Location
- Currently not on view
- Object Name
- contraceptive, oral
- date made
- ca 1997
- maker
- Berlex Laboratories, Inc.
- Wyeth Laboratories Inc.
- place made
- United States: New Jersey, Wayne
- United States: Pennsylvania, Philadelphia
- Physical Description
- levonorgestrel, 0.15 mg (drug active ingredients)
- ethinyl estradiol, 0.03 mg (drug active ingredients)
- paper (box material)
- Measurements
- overall: 13.75 cm x 10.5 cm x 2 cm; 5 7/16 in x 4 1/8 in x 13/16 in
- overall: 1 7/8 in x 4 1/4 in x 5 1/2 in; 4.7625 cm x 10.795 cm x 13.97 cm
- ID Number
- 2004.0118.02
- catalog number
- 2004.0118.02
- accession number
- 2004.0118
- Credit Line
- Gift of Gladys Johnson
- subject
- Birth Control/Contraception
- Women's Health
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Birth Control
- Data Source
- National Museum of American History
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