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Nurse Nancy

Nurse Nancy

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Description (Brief)

Nurse Nancy was written by Kathryn Jackson with illustrations by Corinne Malvern, and published by Simon & Schuster in New York, New York, in 1952.

Raised in New Jersey, Corinne Malvern (1901-1956) was a child actress who, along with her sister, performed in traveling plays, vaudeville and movies. After an accident in her teens, Malvern was forced to give up her acting career and later attended the Art Students League of New York. Proficient in watercolor, pastel, pencil and ink and paint, she launched a career as a commercial artist, and was known for her fashion illustrations and magazine covers. Shortly after, she teamed up with her sister, a children’s author, and began drawing children’s books, including seventeen for the Little Golden Book series, including Doctor Dan, Nurse Nancy, How Big?, Susie’s New Stove, and 5 Pennies to Spend.

Some of the most popular Little Golden Books were early experiments in product placement. In addition to teaching basic first aid tips, Dr. Dan and Nurse Nancy books included junior size Johnson and Johnson Band Aids.

Doctor Dan the Bandage Man and Nurse Nancy represent examples of innovative display and marketing techniques. Simon & Schuster paired with Johnson & Johnson to promote the latter’s brand-name “Band-Aids” and targeted one of its likeliest consumers, children. Boys and girls would sport Band-Aids in colorful shapes of stars, hearts, circles and flowers, from samples included in the pages of the book, all the while learning the basics of first aid.

Location
Currently not on view
Object Name
Book
Date made
1952
author
Jackson, Kathryn
illustrator
Malvern, Corinne
publisher
Simon and Schuster
maker
Simon and Schuster
place made
United States: New York, New York City
Physical Description
ink (overall material)
paper (overall material)
Measurements
overall: 8 in x 6 1/2 in x 1/4 in; 20.32 cm x 16.51 cm x.635 cm
ID Number
1990.0375.29
accession number
1990.0375
catalog number
1990.0375.29
subject
Nursing
See more items in
Cultural and Community Life: Entertainment
Popular Entertainment
Little Golden Books
Family & Social Life
Data Source
National Museum of American History
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