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Agree Shampoo Bottle

Agree Shampoo Bottle

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In 1939, Walter Landor arrived in the United States to help install the British training pavilion at the New York World’s Fair. At twenty-six years old, Landor had left his home in Germany to study art and design in Britain, where he became the youngest Fellow of the Royal Society of Industrial Artists. With whispers of war circulating around Europe, Landor decided to stay in the United States and travelled to the West Coast in search of design work. In 1941, Landor and his new wife Josephine Martinelli founded Walter Landor and Associates (today Landor) in their San Francisco apartment. The company specialized in packaging and label design for a number of iconic brands ranging from Marlboro cigarettes to Aunt Jemima to Sara Lee. As the company expanded, Landor’s base of operations moved from his home through several locations until it settled in 1962 on the Klamath, a docked ferryboat in the San Francisco Bay that would become an iconic part of Landor’s own brand.
In the 1970s, S.C. Johnson, one of the largest privately owned companies in America decided to expand beyond floor and furniture care products into general household cleaners. Included in this movement came a shift into the personal grooming market. S.C. Johnson commissioned Landor to develop the bottle and label design for the new line of “Agree” shampoo and conditioner. Landor developed not only the label, but also the physical translucent plastic container. “Agree” purported to “Fight the Greasies” with its low-oil formula and became one of the most popular brands of the 1970s.
Currently not on view
Object Name
Shampoo Bottle
overall: 4 cm x 17 cm x 7 cm; 1 9/16 in x 6 11/16 in x 2 3/4 in
ID Number
accession number
catalog number
Credit Line
Bequest of Walter and Josephine Landor
Data Source
National Museum of American History
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