Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Trout brand apple crate label from Chelan, Washington was in use around 1900-1940. The label features a lithographed image of a leaping trout, meant to evoke a sense of nature popular among fruit crate labels during this period. Washington was one of the largest producers of apples during the early 20th century, and Wenoka Apples is the growers cooperative that marketed their fruits collectively.
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