Tomatoes Crate Label

Tomatoes Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This crate label is for El Tejon brand Mexican tomatoes. The tomatoes were grown and packed by the Seicho Company of Verdura, Sinaloa, Mexico in the beginning of the 20th century.
Currently not on view
Object Name
crate label
referenced business
Seicho Co.
Place Made
Mexico: Sinaloa
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 6 in x 12 3/4 in; 15.24 cm x 32.385 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.


Add a comment about this object