Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Rivas brand apple crate label was used by the Oneonta Trading Corporation of Wenatchee-Yakima, Washington during the first half of the 20th century. The blue and red crate label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The Wenatchee-Yakima region of central Washington was a large producer of apples during the early 20th century.
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