Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Horan’s apple crate label was in use by Horan Brother’s Inc. of Wenatchee, Washington during the early 20th century. The lithographed label is made of three horizontal stripes. The top stripe is brown, then white, then red, with the middle white stripe bearing the symbol of two lions holding a shield with an interlocking “HB” in the center. The lithography was done by Stecher-Traung of San Francisco, California.

Referenced Business: Horan Bros., Inc.

Location: Currently not on view

Place Made: United States: Washington, Wenatchee

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture

Exhibition:

Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.014Accession Number: 1979.0441Catalog Number: 1979.0441.014

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ac-fd19-704b-e053-15f76fa0b4fa

Record Id: nmah_1361652

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