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Apple Crate Label

Apple Crate Label

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Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Wilko brand apple crate was used by the Wilbur-Ellis Company of Seattle, Washington during the early 20th century. The label has a yellow background with a green border, and a large red apple in the center.
Location
Currently not on view
Object Name
crate label
referenced business
Wilbur-Ellis Company Distributors
Place Made
United States: Washington, Seattle
United States: Oregon, Portland
United States: California, San Francisco
United States: California, Los Angeles
Philippines: Manila, Manila
Canada: British Columbia, Vancouver
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 11 in; 22.86 cm x 27.94 cm
ID Number
1979.0441.062
accession number
1979.0441
catalog number
1979.0441.062
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History
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