Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Plen-T-Ful brand apple crate label was used by Cascadian Fruit Shippers, Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label has a blue background, with an outline of Washington State resting on a pile of red apples. The Wenatchee Valley region of Washington was one of the largest apple producing regions in America, and claimed to be the “Apple Capital of the World.”

Referenced Business: Cascadian Fruit Shippers, Inc.

Location: Currently not on view

Place Made: United States: Washington, Wenatchee

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture

Exhibition:

Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.071Accession Number: 1979.0441Catalog Number: 1979.0441.071

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 1/8 in x 10 3/8 in; 20.6375 cm x 26.3525 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ad-0563-704b-e053-15f76fa0b4fa

Record Id: nmah_1361709

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