Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Plen-T-Ful brand apple crate label was used by Cascadian Fruit Shippers, Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label has a blue background, with an outline of Washington State resting on a pile of red apples. The Wenatchee Valley region of Washington was one of the largest apple producing regions in America, and claimed to be the “Apple Capital of the World.”
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