Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Headline brand apple crate label was used by Standard Fruits Inc. of Wenatchee, Washington during the early 20th century. The label has a dark background, with an inset illustration of a young boy cupping his hand over his mouth and shouting, and various newspapers with headlines that read “All About Northwest Apples,” “Northwest Apples are Here!” and “Apple for Health!” The Northwest apple growing region would often advertise their apples by touting their health benefits, especially for young children.

Referenced Business: Standard Fruits, Inc.

Location: Currently not on view

Place Made: United States: Washington, Wenatchee

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture

Exhibition:

Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.073Accession Number: 1979.0441Catalog Number: 1979.0441.073

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ad-0565-704b-e053-15f76fa0b4fa

Record Id: nmah_1361711

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