Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Glacier Peak brand apple crate label was used by Washington Fruit Growers, Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a blue background, with a large red apple in the foreground, and an inset image of a mountainous peak. These apples came from the Wenatchee Valley region of Washington, an area that claimed to be the “Apple Capital of the World.”

Referenced Business: Washington Fruit Growers, Inc.

Location: Currently not on view

Place Made: United States: Washington, Wenatchee

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture

Exhibition:

Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.094Accession Number: 1979.0441Catalog Number: 1979.0441.094

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ac-f582-704b-e053-15f76fa0b4fa

Record Id: nmah_1361732

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