Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Glacier Peak brand apple crate label was used by Washington Fruit Growers, Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a blue background, with a large red apple in the foreground, and an inset image of a mountainous peak. These apples came from the Wenatchee Valley region of Washington, an area that claimed to be the “Apple Capital of the World.”
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