Apple Crate Label
Apple Crate Label
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Blue Z brand apple crate label was used by the C.M. Holtzinger Fruit Company of Yakima, Washington during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a blue background, with a pale circle in the center, with a cut-out Z in the center. The apples came from the Wenatchee Valley region of Washington that claimed to be the “Apple Capital of the World.”
- Location
- Currently not on view
- Object Name
- crate label
- referenced business
- C. M. Holtzinger Fruit Co. LLC
- Place Made
- United States: Washington, Yakima
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
- ID Number
- 1979.0441.099
- accession number
- 1979.0441
- catalog number
- 1979.0441.099
- Credit Line
- L.E. Leininger
- See more items in
- Work and Industry: Agriculture
- Crate Labels
- Agriculture
- Food
- Data Source
- National Museum of American History
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