Apple Crate Label
Apple Crate Label
Usage conditions apply
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Laurie brand apple crate label was used by the Royal Fruit & Produce Company of Los Angeles, California during the early 20th century. The label was lithographed by the Western Lithograph Company of Los Angeles, California. The label has a dark blue background, with an image of a young girl holding an apple in one hand and reaching to pluck another from the name “Laurie.” Apple advertising would often promote the health benefits of apples. This young girl with healthy red cheeks reaching for a second apple to reinforced that idea.
- Location
- Currently not on view
- Object Name
- crate label
- referenced business
- Royal Fruit and Produce Co.
- Place Made
- United States: California, Los Angeles
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 1/8 in x 10 1/4 in; 20.6375 cm x 26.035 cm
- ID Number
- 1979.0441.113
- accession number
- 1979.0441
- catalog number
- 1979.0441.113
- Credit Line
- L.E. Leininger
- See more items in
- Work and Industry: Agriculture
- Food
- Crate Labels
- Agriculture
- Data Source
- National Museum of American History
Nominate this object for photography.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.
If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.
Note: Comment submission is temporarily unavailable while we make improvements to the site. We apologize for the interruption. If you have a question relating to the museum's collections, please first check our Collections FAQ. If you require a personal response, please use our Contact page.
