Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Headline brand apple crate label was used by Floyd Dahn Fruits Inc. of Wenatchee, Washington during the early 20th century. The lithographed label has a dark background, with an inset illustration of a young boy cupping his hand over his mouth and shouting. The Northwest apple growing region would often advertise their apples by touting their health benefits, especially for young children, even stressing that Washington state apples were better than apples grown from other regions.
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