Pumpkin Shipping Crate
Pumpkin Shipping Crate
- Description (Brief)
- This is a side panel of a shipping crate for Del Monte canned pumpkin. Del Monte is the premium brand of the California Packing Corporation (Calpak). The Calpak cooperative heavily promoted Del Monte as its high quality, premium product through full-page color ads in national publications. In 1967, Calpak changed its name to the Del Monte Corporation to capitalize on the brand’s recognition.
- Location
- Currently not on view
- Object Name
- crate label
- referenced business
- California Packing Corporation
- Place Made
- United States: California, San Francisco
- Physical Description
- ink (crate label material)
- wood (substrate material)
- Measurements
- crate label: 6 13/16 in x 12 1/2 in; 17.3355 cm x 31.75 cm
- ID Number
- 1979.0441.253
- catalog number
- 1979.0441.253
- accession number
- 1979.0441
- Credit Line
- L.E. Leininger
- See more items in
- Work and Industry: Agriculture
- Food
- Crate Labels
- Agriculture
- Data Source
- National Museum of American History
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