LoOvral Oral Contraceptive

Lo/Ovral Oral Contraceptive

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Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Wyeth Laboratories Inc. produced this Lo/Ovral brand oral contraceptive around 2004. There are 28 pills in a blister pack that is inserted into a pink plastic holder. The blister pack contains 21 white hormonal pills and 7 pink inert pills. The holder has the days of the week embossed around the perimeter. The pills come with a pink carrying sleeve decorated with flowers and a butterfly. The pill pack includes a booklet entitled “Taking the Pill: What you need to know about Lo/Ovral.”
Currently not on view
Object Name
contraceptive, oral
Other Terms
Contraceptives; Patent Medicines; Drugs; Non-Liquid
date made
ca 2004
Wyeth-Ayerst Laboratories
place made
United States: Pennsylvania, Philadelphia
Physical Description
norgestrel, 0.3 mg (drug active ingredients)
ethinyl estradiol, 0.03 mg (drug active ingredients)
pill pack: 18.2 cm x 5.9 cm x.9 cm; 7 3/16 in x 2 5/16 in x 3/8 in
overall, pill pack: 2 1/4 in x 7 1/8 in x 1/4 in; 5.715 cm x 18.0975 cm x.635 cm
overall, booklet: 6 1/8 in x 4 1/8 in x 1/8 in; 15.5575 cm x 10.4775 cm x.3175 cm
ID Number
nonaccession number
catalog number
Birth Control/Contraception
Women's Health
See more items in
Medicine and Science: Medicine
Health & Medicine
Birth Control
Data Source
National Museum of American History
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