Grape Crate Label, Fresno Bella
Grape Crate Label, Fresno Bella
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- Description
- By the 1880s, fruit growers and shippers were marking the ends of their wooden shipping crates with colorful paper labels made possible by advances in lithographic printing. The labels identified the source of the fruit, while the designs, images, and names helped encourage brand recognition among buyers. California growers used such labels on grape crates until the 1950s, when printed labels on corrugated cardboard boxes replaced the old wooden crates.
- This label, depicting a woman with beauty-queen looks and a basket full of gorgeous grapes, begs the question: who is the “Fresno Bella,” the lady, the grapes, or both? Distributed by the Heggblade-Marguleas-Tenneco Corporation, Fresno Bella brand grapes were shipped using labels like this out of Del Rey, California, a crossroads town located in the Central Valley’s Fresno County.
- Object Name
- fruit crate label
- date made
- before 1950
- Physical Description
- paper (overall material)
- Measurements
- overall: 4 3/8 in x 12 7/8 in; 11.1125 cm x 32.7025 cm
- ID Number
- 2010.3091.03
- nonaccession number
- 2010.3091
- catalog number
- 2010.3091.03
- Credit Line
- Nanci Edwards
- See more items in
- Work and Industry: Agriculture
- Food
- FOOD: Transforming the American Table 1950-2000
- Exhibition
- Food: Transforming the American Table
- Exhibition Location
- National Museum of American History
- Data Source
- National Museum of American History
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