Lady Wildoot Shampoo

Lady Wildoot Shampoo

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Description
Wildroot Hair Tonic was introduced by the Wildroot Company of Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the smaller of the two. Lady Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest that Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
Location
Currently not on view
Object Name
shampoo
hair care product
date made
1950s
maker
Wildroot Company
place made
United States: New York, Buffalo
Physical Description
cardboard (packaging material)
paper (container material)
glass (container material)
plastic (container material)
Measurements
overall, box: 4 1/4 in x 2 1/2 in x 1 1/8 in; 10.795 cm x 6.35 cm x 2.8575 cm
overall, bottle: 4 in x 2 1/8 in x 7/8 in; 10.16 cm x 5.3975 cm x 2.2225 cm
ID Number
1985.0481.323
catalog number
1985.0481.323
accession number
1985.0481
Credit Line
Gift of Sidney Glaser
subject
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
Beauty and Health
Data Source
National Museum of American History
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