Poster, 7th Annual Zinfandel Festival

Poster, 7th Annual Zinfandel Festival

<< >>
Usage conditions apply
Downloads
Description
Since the 1970s, special dinners and social events have become an increasingly important way for winemakers to introduce their products to consumers. While the setting and tone of some wine events is formal and “high brow,” the new generation of Zinfandel producers that emerged in California created a different approach. Targeting new wine drinkers seeking new experiences, they combined unique, festive wine events and an edgy sense of humor to take the “stuffiness” out of wine.
This poster advertises the “7th Annual Zinfandel Festival,” held in San Francisco, California, on January 22-24, 1998. Sponsored by the association known as ZAP, Zinfandel Advocates and Producers, the event promised a light-hearted time with “good eats and zinfandel pairings;” “a blue jeans and black tie auction;” and the “world’s largest zinfandel tasting.” The poster’s imagery by artist Peter Nevins—a farm truck full of oversized grapes—suggests the informal, fun-loving perspective of ZAP and its members. ZAP continues to sponsor annual zinfandel festivals and seminars, featuring hundreds of wines and attracting thousands of participants.
Location
Currently not on view
Object Name
menu
poster
date made
1998
Physical Description
paper (overall material)
Measurements
overall: 24 in x 18 in; 60.96 cm x 45.72 cm
ID Number
2012.0017.02
catalog number
2012.0017.02
accession number
2012.0017
Credit Line
Gift of Zinfandel Advocates and Products
subject
Wine
See more items in
Work and Industry: Food Technology
Food
FOOD: Transforming the American Table 1950-2000
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.

Note: Comment submission is temporarily unavailable while we make improvements to the site. We apologize for the interruption. If you have a question relating to the museum's collections, please first check our Collections FAQ. If you require a personal response, please use our Contact page.