Aunt Jemima Cookie Jar

Aunt Jemima Cookie Jar

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Description
In the United States manufacturers and advertisers solidified, circulated, and sustained racial stereotypes through millions of objects and images produced and sold during the 19th and 20th centuries. These distorted images reinforced discrimination and segregation, casting people of color not as producers or consumers, but as servants and second-class citizens. Manufacturers, advertisers, and retailers designed these images and objects to make white consumers feel secure about their social status. With the power to amuse and to sell, these things remained rooted in American commerce and lived as a divisive and harmful part of American culture into the late 20th century.
This object is part of the manufacturing, business, and advertising collections. We're currently doing more research on the individual stories of design, production and consumption of these objects. Stay tuned for a more detailed accounting of the history of this collection.
Location
Currently not on view
Object Name
cookie jar
maker
F. F. Mold & Die Works, Inc.
Physical Description
plastic (overall material)
red; white; brown; black (overall color)
Measurements
overall: 11 3/4 in x 7 in x 6 1/4 in; 29.845 cm x 17.78 cm x 15.875 cm
ID Number
2012.0076.01
accession number
2012.0076
catalog number
2012.0076.01
Credit Line
Gift of Winifred M. Fiedler
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Work and Industry: Retail and Marketing
Data Source
National Museum of American History
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