Monster Import Light

Monster Import Light

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Monster Beverage Corporation, based in California, launched the 550 ml Monster Import in re-sealable cans in 2009. The beverage content and packaging are imported from the Netherlands. The “Ball Resealable End,” supplied from Ball Packaging Europe since 2008, allows the can to be opened with a plastic sliding mechanism. The seal also has other conveniences – it is air-tight, tamper-proof, recyclable, and allows the beverage to have a long shelf-life. Unlike previous re-sealable tabs, the flat seal allows the can to be stacked and transported easily. The seal was created in cooperation with two other companies, Coca-Cola and the Dutch company Bound2B B.V.
Innovations in can seals have been instrumental to improving beverage packaging and storage methods. Soft drinks were sold in cans from the 1930s, in “cone-top” cans that featured the same cap used for bottles. Problems with flavor absorption and leakage required improvements on the seal, and it was not until 1948 that the first major soft drinks were sold in cans. In 1959, machine tool operator Ermal Fraze developed the “pull-top” can with a removable tab attached to the top, eliminating the need for a separate can-opener. The patent was issued in 1967, but a majority of beer brewers in the U.S. adopted the packaging by 1965. This tab, however, caused littering problems and injuries caused by the separated tear strip. In 1976, Dan Cudzik of Reynolds Metals was issued a patent for the “stay tab” or “ecology tab,” which allowed for more efficient recycling and collecting systems. It reduced the dangers of injuries, as both tab and tear strip remained on the can after opening. The pull ring still dominates the canned beverage market today, but the Ball Resealable End fills new demands from consumers, manufacturers, and retailers that make further innovations on the 30-year old mechanism.
Monster Beverage Corporation promotes its beverages as a “lifestyle in a can,” not by relying on advertisements but by endorsing athletes and concert tours. Monster Import Light is an energy supplement drink with lower calories than the regular Monster Import. While energy drinks may improve cognitive performance and mood, primarily through the effects of caffeine, the adverse affects of high caffeine consumption have also been a cause for concern.
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overall: 7 1/2 in x 2 5/8 in; 19.05 cm x 6.6675 cm
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Work and Industry: Agriculture
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National Museum of American History
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