Sushi Display Photograph, 1991

Description:

The photograph shows a display of sushi products prepared for sale in American supermarkets by the Advanced Fresh Concepts Corporation based in California. Four of the boxes show a combination of nigiri and maki sushi; the others contain assortments of California rolls and other sliced roll-style sushi. The sushi packages are made of a black plastic base with a clear plastic top. With a standardized cooking procedure and a systematic training program, AFC’s pre-packed sushi products are to be identical in quality regardless of its location.

The concept of pre-packaged sushi in America was introduced by Ryuji Ishii in 1986. His mission was to introduce fresh packaged sushi to supermarkets in America and make it readily accessible to consumers, the same way that it had always been available to him at supermarkets in Japan. The California roll was a safe introductory sushi type that catered toward American taste as it didn’t contain raw fish.

Date Made: ca 1991

Maker: Kodak Corp.

Location: Currently not on view

Place Made: United States

Subject: Business

Subject:

See more items in: Work and Industry: Asian Pacific American Business, Food, Sushi

Exhibition:

Exhibition Location:

Data Source: National Museum of American History

Id Number: 2012.0182.13dAccession Number: 2012.0182Catalog Number: 2012.0182.13d

Object Name: photograph

Physical Description: photograph paper (overall material)Measurements: overall: 4 in x 6 in; 10.16 cm x 15.24 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ad-9d7e-704b-e053-15f76fa0b4fa

Record Id: nmah_1428222

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