This hand puppet of the character “Reddy Kilowatt” has lightning bolts for limbs and a light bulb for a nose. First created in 1926 by Ashton B. Collins of the Alabama Power Company, Reddy Kilowatt served as a licensed spokes-character for privately-owned electric utilities. Designed to put a friendly face on electricity, Reddy was used to advance a variety of electrical messages, first encouraging electricity adoption, then electrical safety and efficiency. Collins also used the character to promote his conservative political views. Reddy appeared in print advertisements, animated shorts, films, TV ads, and a variety of licensed merchandise.
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