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Description (Brief)
Child's handkerchief, printed with design from Lively Little Rabbit illustrated by Gustaf Tenngren
In addition to the proliferation of educational items that were available, another marketing strategy to enhance the growth and popularity of the Golden Book included the introduction of everyday products associated with popular characters from the books. The name Golden Books was wisely licensed and a vast array of products were created to expand the empire, including toys, fabric, wall paper, handkerchiefs, paper dolls, tins, jewelry, curtains, lamps et al ;
The Lively Little Rabbit, (one of the early books written in 1943 by Arianne and illustrated by Gustaf Tenggren,) handkerchief and tin, are two examples of the variety of manufactured goods that were popular with children and parents alike.
Currently not on view
Object Name
overall: 9 in x 8 1/4 in; 22.86 cm x 20.955 cm
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Cultural and Community Life: Entertainment
Data Source
National Museum of American History
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