1955 Cadillac Dealer Promotional Model
1955 Cadillac Dealer Promotional Model
Usage conditions apply
- Description
- In America’s expanding consumer culture of the 1950s, buying a new car symbolized increased purchasing power and a desire for beauty, comfort, horsepower, and mobility. Big luxury cars sold well. General Motors, like other manufacturers, kept supplies of model cars in showrooms as teasers and as a color selection guide. Sales representatives gave dealer promotional models to prospective customers, and the same models or similar models were available in stores. This model, which the donor purchased in a toy store, highlighted the latest Cadillac styles and fashions for 1955. A small but popular marketing tool, model cars accentuated the annual model change as auto makers discarded last year’s features in favor of this year’s novelties and advances.
- Object Name
- model car
- Physical Description
- plastic (overall material)
- Measurements
- overall: 2 1/2 in x 3 in x 8 3/8 in; 6.35 cm x 7.62 cm x 21.2725 cm
- ID Number
- 2014.0032.01
- catalog number
- 2014.0032.01
- accession number
- 2014.0032
- Credit Line
- Gift of Paul B. McCracken III
- See more items in
- Work and Industry: Transportation, Road
- American Enterprise
- Transportation
- Road Transportation
- Exhibition
- American Enterprise
- Exhibition Location
- National Museum of American History
- Data Source
- National Museum of American History
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