1956 Cadillac Dealer Promotional Model
1956 Cadillac Dealer Promotional Model
Usage conditions apply
- Description
- In America’s expanding consumer culture of the 1950s, buying a new car symbolized increased purchasing power and a desire for beauty, comfort, horsepower, and mobility. Big luxury cars sold well. General Motors, like other manufacturers, kept supplies of model cars in showrooms as teasers and as a color selection guide. Sales representatives gave dealer promotional models to prospective customers, and the same models or similar models could be purchased in stores. This model, which the donor purchased in a toy store, highlighted the latest styles and fashions, including a new rear bumper and a redesigned Cadillac crest. Small but popular marketing tools, model cars accentuated the annual model change as auto makers discarded last year’s features in favor of this year’s novelties and advances.
- Object Name
- model car
- Physical Description
- plastic (overall material)
- Measurements
- overall: 2 1/4 in x 3 in x 8 1/2 in; 5.715 cm x 7.62 cm x 21.59 cm
- ID Number
- 2014.0032.02
- catalog number
- 2014.0032.02
- accession number
- 2014.0032
- Credit Line
- Gift of Paul B. McCracken III
- See more items in
- Work and Industry: Transportation, Road
- American Enterprise
- Road Transportation
- Transportation
- Exhibition
- American Enterprise
- Exhibition Location
- National Museum of American History
- Data Source
- National Museum of American History
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