Foster Farms "Say No to Plumping" Toy

Foster Farms "Say No to Plumping" Toy

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Faced with increasing price competition from national poultry producers, California poultry producer Foster Farms, the largest West Coast producer, commissioned a humorous ad campaign that promoted their chicken by redefining the word natural and building upon customer’s fears of food purity. The campaign coined the term “Plumping” to describe the widespread industry practice of saline water injection. Seeking to differentiate their “all natural” chicken from competitors’ “all natural” chicken Foster Farms created ads that proclaimed that they did not plump.
Object Name
stuffed animal
Physical Description
plush fabric (overall material)
overall: 5 3/4 in x 5 1/2 in x 7 1/2 in; 14.605 cm x 13.97 cm x 19.05 cm
ID Number
catalog number
nonaccession number
Credit Line
Gift of Foster Farms through Ron Foster
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Work and Industry: Agriculture
American Enterprise
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
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