Foster Farms "Say No to Plumping" Toy

Foster Farms "Say No to Plumping" Toy

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Description
Faced with increasing price competition from national poultry producers, California poultry producer Foster Farms, the largest West Coast producer, commissioned a humorous ad campaign that promoted their chicken by redefining the word natural and building upon customer’s fears of food purity. The campaign coined the term “Plumping” to describe the widespread industry practice of saline water injection. Seeking to differentiate their “all natural” chicken from competitors’ “all natural” chicken Foster Farms created ads that proclaimed that they did not plump.
Object Name
stuffed animal
Physical Description
plush fabric (overall material)
Measurements
overall: 5 3/4 in x 5 1/2 in x 7 1/2 in; 14.605 cm x 13.97 cm x 19.05 cm
ID Number
2014.3080.05
catalog number
2014.3080.05
nonaccession number
2014.3080
Credit Line
Gift of Foster Farms through Ron Foster
See more items in
Work and Industry: Agriculture
Agriculture
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
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