KCOR Beer Mug

KCOR Beer Mug

Usage conditions apply
Beer mug inscribed with the KCOR-TV and radio call letters, and the image of the station's iconic Aztec mask. The Aztec mask, created by artist Pedro Teran for the station's studio in San Antonio, Texas, greeted employees and guests at the entrance.
The beer mug represents the early career of station founder, Raoul A. Cortez, who worked as a beer broker and distributor as a young man. It also represents an early advertising sponsor of the station, the local Pearl Brewery. This mug may have been an advertising premium given to audiences or as a gift to station employees.
Object Name
date made
Physical Description
glass; wood (overall material)
overall: 5 in x 3 in x 4 3/4 in; 12.7 cm x 7.62 cm x 12.065 cm
ID Number
catalog number
accession number
Credit Line
Gift of Emilio and Irma Nicolas
Radio and television broadcasting
See more items in
Work and Industry: Production and Manufacturing
KCOR Radio and Television
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.


Add a comment about this object