Smithsonian museums continue to be closed to support the effort to contain the spread of COVID-19. Read a message from our director, and check our website and social media for updates.

KCOR Beer Mug

KCOR Beer Mug

Usage conditions apply
Downloads
Description
Beer mug inscribed with the KCOR-TV and radio call letters, and the image of the station's iconic Aztec mask. The Aztec mask, created by artist Pedro Teran for the station's studio in San Antonio, Texas, greeted employees and guests at the entrance.
The beer mug represents the early career of station founder, Raoul A. Cortez, who worked as a beer broker and distributor as a young man. It also represents an early advertising sponsor of the station, the local Pearl Brewery. This mug may have been an advertising premium given to audiences or as a gift to station employees.
Object Name
mug
date made
1955-1961
Physical Description
glass; wood (overall material)
Measurements
overall: 5 in x 3 in x 4 3/4 in; 12.7 cm x 7.62 cm x 12.065 cm
ID Number
2014.0320.02
catalog number
2014.0320.02
accession number
2014.0320
Credit Line
Gift of Emilio and Irma Nicolas
subject
Radio and television broadcasting
Latino
See more items in
Work and Industry: Production and Manufacturing
KCOR Radio and Television
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.

Comments

Add a comment about this object