VARI-VUE Alka-Seltzer Ad

VARI-VUE Alka-Seltzer Ad

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This is a small, 1960s flicker advertisement created by the Vari-Vue Company. The ad is selling Alka-Seltzer and it features a smiling mascot standing in front of a cup with bubbling Alka-Seltzer tablet in it. The mascot is wearing a suit that likens the medicine company’s signature fizzing tablets and a hat that reads “Pron-Tito” or, speedy, in Spanish.
Object Name
Physical Description
yellow (overall color)
aqua (overall color)
black (overall color)
plastic (overall material)
white (overall color)
overall: 3 cm x 3.5 cm; 1 3/16 in x 1 3/8 in
ID Number
catalog number
nonaccession number
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Work and Industry: Retail and Marketing
American Enterprise
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
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