USO tour Hat

USO tour Hat

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Description
Performer and journalist Gilda Mirós wore this cap when she toured with the USO in Vietnam in 1971. Born in Puerto Rico, Mirós moved to New York City with her mother at a young age. Intrigued by film and theater, she left home as a teen and moved to Mexico City to work in the Mexican film industry. A multi-talented performer, she had careers not only on film and in the theater but also on radio and television. She hosted her own call-in program on WADO in NY and worked in front and behind the cameras at WXTV-41 (SIN and Univision) and WNJU-47 (Telemundo). She also promoted talent, working with stars such as Celia Cruz, and made several documentaries.
In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
Description (Spanish)
La artista y periodista Gilda Mirós usó esta gorra cuando estuvo de gira con la USO en Vietnam en 1971. Nacida en Santruce, Puerto Rico, Mirós se mudó de pequeña a la ciudad de Nueva York con su madre. Intrigada por el cine y el teatro, se mudó sola a la Ciudad de México cuando era adolescente para trabajar en la industria cinematográfica mexicana. Intérprete de múltiples talentos, se destaco en el cine y el teatro al igual que en la radio y la televisión. Condujo su propio programa radial con llamadas al aire en la radio WADO de Nueva York y trabajó detrás y frente a las cámaras en WXTV-41 (SIN y Univision) y WNJU-47 (Telemundo). También se dedicó a promover el talento artístico, trabajando con estrellas como Celia Cruz, y realizó varios documentales.
En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
Location
Currently not on view
Object Name
cap
Object Type
Cap
date made
ca 1971
United Service Organizations
Associated Place
Viet Nam
Physical Description
white; green (overall color)
fabric; metal (overall material)
Measurements
overall: 9 in x 7 1/2 in x 7 1/2 in; 22.86 cm x 19.05 cm x 19.05 cm
ID Number
2016.0233.01
catalog number
2016.0233.01
accession number
2016.0233
Credit Line
Gift of Gilda Miros
subject
Latino
Hispanic
Spanish
Puerto Rico
Vietnam War
Entertainment
Headgear
Women's History
Women
Vietnam War
See more items in
Work and Industry: Work
Clothing & Accessories
Work
Data Source
National Museum of American History
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